In the works for years now, Boudicca's WODE has been launched. The Art Fragrance from Boudicca explores the myth around Queen Boadicea. Legend had it that she and her tribe wore a cobalt blue war 'paint' on their skin to frighten off their enemies. When the Romans defeated Queen Boadicea, she killed herself by swallowing hemlock, an extract of which is included in WODE. When WODE is sprayed a vibrant cobalt blue mist appears and settles on the skin or clothing and then disappears. Through rare elements like black hemlock extract and the smell of raw opium, with tuberose absolute, tonka bean, treemoss and animalistic notes like synthetic castoreum and cistus ladanum you get the lingering impression of warm and radiant flesh. Wode is packaged in a classic spray paint can. Graffiti is the modern war paint, the most public of all art forms, wrapped around the can is an engraved steel label tied with black braided ribbon tipped in metal; a detail synonymous with BOUDICCA team's highly refined finishing details on their garments. The Collaborators: The nose : Geza Schoen of Escentric Molecules The oils : International Flavors & Fragrances.(IFF) Fragrance consultant : Susan Aurora Irvine “IFF first met Brian when he won the IFF/RCA Project in 1994. We have followed Boudicca in the years since with admiration not only for their incredible talent, but also for their integrity and uncompromising work ethic. We are delighted to be part of Boudicca's first fragrance venture which is, as one would expect, exciting, challenging and glorious!" Catherine Mitchell IFF “Wode has been a magnificent journey for us. We have not only learnt so much about the science and technology around creating an idea to its conclusions, but to have had the education of olfactory with beauty and meaning from both Geza Schoen and Susan Aurora Irvine has been
amazingly inspiring.”
