sabato 4 ottobre 2008

Karl lagerfeld Kaspule


Celebrated fashion designer Karl Lagerfeld’s first collaboration with Coty take the form of a trio of capsule fragrances, collectively called Kapsule, which debuts this fall. Lagerfeld was inspired by the concept of mix-and-match capsule wardrobe, the same way one matches different pieces of apparel. This means that the fragrances have been deliberately designed to be unisex as Lagerfeld was quoted in an interview with Women's Wear Daily that “there is no gender in perfumes anymore”. Lagerfeld was hands-on in every step of Kapsule’s developmental process, working with Symrise perfumers Max Buxton and Emilie Coppermann, and Firmenich’s Olivier Cresp, to develop Kapsule Light, Kapsule Floriental, and Kapsule Woody respectively. Kapsule Light features notes of bitter orange, jasmine, nutmeg, clove and musk while Floriental has notes of ivy leaf, violet and black tea leaf. Finally, Woody is made up of cedar, moss and plum notes. Lagerfeld even conceptualized and took his own photographs for the advertising visual. The fragrances will come in 30 and 75 ml eau de toilette in flacons designed by Luz Herrmann, and made to resemble slipcases with books. Each fragrance bears Lagerfeld’s signature at the bottom of each bottle. The scents are slated to launch, for the first time, at Colette and Parfumeries Maionnaud in France at the end of October.